Janice Small

Communication, contact building and lobbying

Building goodwill for your organisation and support for its views amongst the broadest possible audience requires a range of approaches, from the media to individual meetings with policy-makers and journalists.

Is your message appropriate for the media or is it complex and better suited to a discussion between experts? My role is to review your messages, assess the best ways of communicating them, establish the contacts and help you deliver the messages in the most effective way.

In markets that are new to you, I can implement communications strategies to ‘condition’ or prepare the market, removing obstacles and building goodwill.

Strategy

Knowing your options, understanding the implications of the actions you might take and deciding what actions will deliver the outcome you want, is the essence of my public relations and marketing strategy service.

I help companies chart a course and adapt strategy as the political and regulatory environment changes.

I help clients develop indicators and measures to ensure that their organisation understands its objectives and can recognise success when it is achieved.

Reputation management

The court of public opinion is harsh and often unfair. Shattered trust is extremely difficult and expensive to rebuild.

Time and again companies fail to notice that their actions – or inaction – fall short of the public’s expectation - what was acceptable yesterday, can be unacceptable today.

I help companies review their activities and positions and work with them to understand how these might be perceived by customer, politicians, officials, stakeholders, the public and the media. This will enable you to develop and implement communications programmes to remove or reduce the threat.

To contact Janice for business purposes:

Janice Small
Tel: 01732 885078
Mobile: 07889 927430
janice@janicesmall.co.uk